Business Orchestration for TMCs: Make Your Technology Work Together
David Seed
2026-09-11

You’ve invested in the technology. Now make it work together.
TMCs now operate across an increasingly sophisticated technology landscape, spanning AI, automation, GDSs, traveller profiling, mid and back-office platforms, customer communications, data and reporting.
The challenge is no longer having the right technology, it’s making it all work together.
That’s where Business Orchestration comes in.
Rather than replacing the platforms you already rely on, Lokulus sits across the operation as an intelligent orchestration layer, connecting systems, data, people, workflows and AI so they work as one.
From automation to orchestration
For years, the industry has focused on automating individual tasks and processes. Automation still matters, but a traveller’s journey rarely sits within a single process or system.
A single request can move between email or WhatsApp, traveller profiles, booking data, the GDS, mid-office systems, suppliers and multiple teams.
Automation makes individual steps faster. Orchestration connects the steps and manages the outcome.
Lokulus brings the context together, works out what needs to happen next and coordinates it:
Connect. Understand. Prioritise. Decide. Orchestrate. Monitor.
Let’s Make It Work
We’re looking forward to joining the business travel community at the BTA Autumn Conference this month, where this year’s theme, Let’s Make It Work, feels particularly timely.
As TMCs navigate AI, rising traveller expectations and an increasingly complex technology ecosystem, the question is becoming less about what should we add next?
It’s how do we make what we already have work better together?
If you’re attending, connect with Alister Harris or David Seed ahead of the conference and arrange a catch-up. We’d love to hear what’s working, what isn’t, and where the gaps are showing up in your own operation.
EXPLORE BUSINESS ORCHESTRATION
FAQs
What is Business Orchestration for TMCs?
Business Orchestration connects the systems, data, people, workflows and AI across a TMC operation so they can work together more effectively. Rather than replacing existing technology, an orchestration layer coordinates activity across it.
What is the difference between automation and orchestration?
Automation makes individual tasks or processes faster. Orchestration connects those tasks and processes across multiple systems, understands the wider context and coordinates what needs to happen next to achieve the right outcome.
Does Business Orchestration replace existing TMC technology?
No. Lokulus is designed to sit across the technology a TMC already uses, including GDSs, traveller profiling, communications and mid and back-office platforms, helping those systems work together rather than requiring them to be replaced.
How can Business Orchestration support AI adoption?
Orchestration gives AI access to the operational context it needs to be useful. By bringing together relevant data, systems and workflows, AI can help understand, prioritise and support decisions within the wider operation rather than operating as another isolated tool.